Content Creation 101 - A Cursor & Ink Mini Course

Got the content blues?

Sharing content with your customers shouldn't feel scary, salesy or inauthentic. 

If you're ready to start crafting clear and compelling content that resonates with your audience and converts like crazy, you need Content Creation 101. 

Perfect for bloggers and creative entrepreneurs, the Content Creation 101 mini-course offers a series of short video lessons packed with tips and strategies that will boost your confidence when you’re writing for your blog or website and marketing your products and services.

Content Creation 101 is for you if...

  • You know you need to share your message with your audience but don’t know where to start.
  • You feel like your content is all over the map and lacks a coherent strategy.
  • You hate writing or feel like you’re not very good at it.
  • You know you need marketing and sales to grow your business, but it all feels sleazy and pushy.

Here's what we'll cover:

1. The Big Picture Strategically connecting your content to your brand and business

2. Writing for your audience Crafting content that puts your audience first and builds your relationship with them

3. Structure and flow Structuring your content and creating a conversational style that your audience will respond to

4. Grammar and formatting Making sure your content is professional and consistent

5. Writing to sell Crafting effective sales content that feels authentic and helpful instead of sleazy

Included in the course:

  • 5 video lessons approximately 15 mins each (75 mins total)
  • Printable notes pages that you can fill in while you're watching the videos
  • Brand Essentials in 60 Minutes PDF workbook
  • Ideal Customer Profile PDF workbook
  • Recommended resources for checking your content's grammar and readability

Meet your instructor:

Photo of course instructor

Hey there! I'm Kristen. 

I’ve been making lists and telling stories since I could write. From reading about Narnia and the Little House in the Big Woods to meticulously organizing my school supplies (yep, nerd alert) to filling notebooks with my own stories, I’ve always believed in the power of words and ideas to inspire, spark change, and make a difference.  

That led me to what has become a decade-long career as a communicator and strategist. By day, I’m the senior communications director at a not-for-profit in Ottawa, Canada. By night (and early morning), I create resources and classes for creative entrepreneurs to help them brand and market their businesses.

Ready for content confidence?

Buy now for only $39 and start the Content Creation 101 Mini Course today!